Protecting Your Brand
You invest in your brand because you know the return on investment is worth it.
The challenge is that fraudsters are constantly looking for ways to capitalise on the hard work and money you invest, in order to get an edge on you or simply bring your brand into disrepute.
Internet Fraud Watchdog provides a range of online services to assist in identifying, disrupting and even removing these online fraudsters.
Brands and Trademarks
Your brand is important and unique – it separates you from your competition, defines who you are and what you do. It is the one major asset that most businesses carry. Your brand is vital to the ongoing success of your business.
A trademark is a protected aspect of your business that usually ascribes to the brand. Trademarks can be obtained for business processes, corporate identity, company names etc.
The Function of a Brand
A brand serves various functions including the opportunity to:
Create a definable identity that people recognise
Build a consistent experience that is easily qualified
Provide a foundation for developing processes and procedures to make the business experience unique
Be used as a tool for companies to build loyalty with their customers
Brand Examples
When we mention brands such as Nike®, Citibank® or Coca Cola®, immediately the picture in your mind is one you have come to identify as belonging to those businesses.
Your brand is much more than just a logo – brand identity is built on the entire experience your customer has with your organisation. Building a brand is crucial to growing a presence in the market place. There is no wonder large companies spend millions when it comes to building and protecting their brand.
And no wonder fraudsters counterfeit the best brands in the market place for their own gain!
The Cost of Brand Theft
The cost of brand theft is hard to measure. More than just a dollar value, online brand fraud has both a direct bottom line impact on a company’s sales, as well as the losses unrealised through brand loyalty depreciation and recognition.
You invest in your brand because you know the return on investment is worth it.
The challenge is that fraudsters are constantly looking for ways to capitalise on the hard work and money you invest, in order to get an edge on you or simply bring your brand into disrepute.
Internet Fraud Watchdog provides a range of online services to assist in identifying, disrupting and even removing these online fraudsters.
Brands and Trademarks
Your brand is important and unique – it separates you from your competition, defines who you are and what you do. It is the one major asset that most businesses carry. Your brand is vital to the ongoing success of your business.
A trademark is a protected aspect of your business that usually ascribes to the brand. Trademarks can be obtained for business processes, corporate identity, company names etc.
The Function of a Brand
A brand serves various functions including the opportunity to:
Create a definable identity that people recognise
Build a consistent experience that is easily qualified
Provide a foundation for developing processes and procedures to make the business experience unique
Be used as a tool for companies to build loyalty with their customers
Brand Examples
When we mention brands such as Nike®, Citibank® or Coca Cola®, immediately the picture in your mind is one you have come to identify as belonging to those businesses.
Your brand is much more than just a logo – brand identity is built on the entire experience your customer has with your organisation. Building a brand is crucial to growing a presence in the market place. There is no wonder large companies spend millions when it comes to building and protecting their brand.
And no wonder fraudsters counterfeit the best brands in the market place for their own gain!
The Cost of Brand Theft
The cost of brand theft is hard to measure. More than just a dollar value, online brand fraud has both a direct bottom line impact on a company’s sales, as well as the losses unrealised through brand loyalty depreciation and recognition.
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